Brand Used:
Skinny Sbu Socks
Design Field:
Motion Graphic Animation
Brief:
Skinny Sbu Socks wants to increase awareness amongst Students in Tertiary Institutions via social media
Solution:
An engaging animated video was developed to be placed as an advertisement on Instagram. This video featured a tired student working at a laptop who falls asleep and dreams of submitting his assignment, followed by him sitting back and relaxing with his feet on the table. A colourful design then weaves onto his socks and several Skinny Sbu Socks designs are displayed, suggesting that the student is dreaming of owning these styles. This character and situation was designed to be relatable to students, whilst The bright colours and dynamic animation style were used to capture and hold the audience's attention. Please view the final execution below...
